Lake Effect Chiropractic

Why Your Running Injury Keeps Coming Back

(And How to Fix Them Without Stopping Training)

In this Runner’s Injury Consultation at Lake Effect Chiropractic, you’ll discover the exact 3-STEP PERFORMANCE SYSTEM we use to help runners eliminate pain, rebuild strength, and return to racing — without months of rest or endless foam rolling.

WHAT'S INSIDE THE BOOK

A complete roadmap from burned-out clinician to thriving practice owner

I

THE CRISIS — Why You Should Be Terrified (And Excited)

The first section shows you what's really happening in our industry — and why it creates the biggest opportunity of your career.

The Insurance Death Spiral: Reimbursements dropped 10%+ since 2016 while healthcare grew 35%. See the exact data.

The 68% Burnout Problem: Most PTs burn out within 5 years. Discover the only sustainable escape route.

The $120K/Year Waiting Tax: Every year you delay costs you real money. We break down the math.

II

THE FOUNDATION — My Story + Mindset Shifts

The internal game that makes everything else work. This section alone is worth 10x the shipping cost.

Van Life to $51K Months: My complete story — the fears, the failures, the breakthroughs. Not talent. Not luck. A specific sequence.

Destroying Imposter Syndrome: The exact framework I used to stop feeling like a fraud and start charging what I'm worth.

The Identity Shift: You're not just a clinician. You're an entrepreneur with a clinical skill. This reframe changes everything.

III

THE MONEY — Pricing, Sales, and Closing

Get tactical about attracting high-paying patients who value what you do.

The $80 vs $500 Client Matrix: Why some haggle over $80 and others happily pay $500 — and how to attract ONLY the second type.

The Value Equation: Make your services feel like a steal at $400/visit while insurance clinics struggle to justify $80.

Scripts That Close: Word-for-word frameworks for consultations, objection handling, and care plan presentations.

THIS IS FOR YOU IF:

• You’re currently training for a race (5K, 10K, Half, Full)

• You’ve had pain for 3+ weeks and it’s not improving

• You’ve tried stretching, ice, massage, or new shoes without lasting relief

• You want to fix the ROOT cause — not just tape it and hope

• You’re willing to strengthen and retrain your mechanics

THIS IS NOT FOR YOU IF:

• You’re looking for a one-time adjustment

• You’re unwilling to modify mileage temporarily

• You expect to get better without doing rehab work

• You just want pain meds to get through race day

REAL SCREENSHOTS. REAL WINS

Hear From Our Clients

Highly recommend getting assessed & using the shockwave therapy when it’s recommended! It’s worth every penny. I had incredible relief from chronic shoulder pain/injury from exercising. I also appreciate the incorporation of strengthening exercises into the visit. Excellent facility, docs, & staff!

★ ★ ★ ★ ★

Emilia Gutierrez

I was recommended to seek chiropractic care from a neurologist while in treatment for PCS. I was very nervous about someone “cracking” my neck when I already don’t feel super great. Dr Ashley and the staff at Lake Effect have been amazing! Everyone is so friendly and helpful. No big cracks! All gentle manipulations. My range of motion is my neck is improving. I also like that the long term goal is rehab to strengthen once we get things under control! Thumbs up for Lake Effect!

★ ★ ★ ★ ★

Paula Rowley

I went for shock wave therapy for an elbow. I was so impressed with not only the treatment but also Dr Brittany's explanation of the treatment and how the healing takes place. I will be going back for more treatments and will be scheduiling for future chiropractic work.